interviews

Universal Genève breathes new life into a classic, merging historic craft with contemporary design.

Famous in watch circles for writing historical watch books under his alias John Goldberger, Auro Montanari has been a vintage watch collector for more than 45 years. Universal Genève is one...

Universal Genève unveils its new logo, a symbol that bridges past and present. Read about the process behind its creation.  

Introducing UG Magazine, where Universal Genève’s legacy and future converge. Discover the stories, people, and timepieces that define this iconic brand, from past milestones to...

Meet the visionary whose leadership, innovation, and creativity shaped the timeless pieces that secured Universal Genève its place in the history books.