Magazine

For Universal Genève, the redesign of its logo wasn’t about recreating the past – it was about distilling over a century of heritage into an emblem that feels fresh but familiar.

Entrepreneur and former COO of the Campbell Soup Company, Luca Mignini’s path to collecting Universal Genève wasn’t one of deliberate pursuit but a series of unexpected discoveries.

In 1954, Scandinavian Airlines radically reduced travel time to North America when it flew over the North Pole. The maiden flight is also the story of how the Polerouter forever secured a...

The spirit of the Polerouter, a signature timepiece by Universal Genève, is captured in vibrant detail in a retrospective book by authors Andrew Willis and Mattia Mazzucchi.

In 1954 at just 23, Gérald Genta designed the Polerouter, which would lay the foundation of a remarkable artistic career of watch designs, paintings, sculpture, and other unique creations....

Meet the visionary whose leadership, innovation, and creativity shaped the timeless pieces that secured Universal Genève its place in the history books.

Universal Genève unveils its new logo, a symbol that bridges past and present. Read about the process behind its creation.  

Famous in watch circles for writing historical watch books under his alias John Goldberger, Auro Montanari has been a vintage watch collector for more than 45 years. Universal Genève is one...

Introducing UG Magazine, where Universal Genève’s legacy and future converge. Discover the stories, people, and timepieces that define this iconic brand, from past milestones to...