launches

For Universal Genève, the redesign of its logo wasn’t about recreating the past – it was about distilling over a century of heritage into an emblem that feels fresh but familiar.

The Polerouter began as a precision instrument, but it soon became a canvas for color, showing that Universal Genève was a pioneer when it came to vibrant dials.

In 1954, Scandinavian Airlines radically reduced travel time to North America when it flew over the North Pole. The maiden flight is also the story of how the Polerouter forever secured a...

Universal Genève breathes new life into a classic, merging historic craft with contemporary design.