polerouter

For Instagram’s Mr. A, collecting Universal Genève watches isn’t just about ownership; it’s about stewardship. Each piece has a life story, waiting to be revealed.

Universal Genève’s Carouge manufacture reimagined watchmaking with ultra-modern design, seamless efficiency, and a focus on worker wellbeing. 

The Polerouter began as a precision instrument, but it soon became a canvas for color, showing that Universal Genève was a pioneer when it came to vibrant dials.

The spirit of the Polerouter, a signature timepiece by Universal Genève, is captured in vibrant detail in a retrospective book by authors Andrew Willis and Mattia Mazzucchi.

In 1954 at just 23, Gérald Genta designed the Polerouter, which would lay the foundation of a remarkable artistic career of watch designs, paintings, sculpture, and other unique creations. 

In 1954, Scandinavian Airlines radically reduced travel time to North America when it flew over the North Pole. The maiden flight is also the story of how the Polerouter forever secured a sky-high place in the minds of collectors. 

Universal Genève breathes new life into a classic, merging historic craft with contemporary design.

Famous in watch circles for writing historical watch books under his alias John Goldberger, Auro Montanari has been a vintage watch collector for more than 45 years. Universal Genève is one of his favourite brands. Why?

Universal Genève unveils its new logo, a symbol that bridges past and present. Read about the process behind its creation.  

Introducing UG Magazine, where Universal Genève’s legacy and future converge. Discover the stories, people, and timepieces that define this iconic brand, from past milestones to what lies ahead.

Meet the visionary whose leadership, innovation, and creativity shaped the timeless pieces that secured Universal Genève its place in the history books.