Magazine
TWO COLLECTORS, ONE CHRONICLE: THE...
The spirit of the Polerouter, a signature timepiece by Universal Genève, is captured in vibrant detail in a retrospective book by authors Andrew Willis and Mattia Mazzucchi.
GÉRALD GENTA AND THE WATCH THAT KICKSTARTED HIS CAREER
In 1954 at just 23, Gérald Genta designed the Polerouter, which would lay the foundation of a remarkable artistic career of watch designs, paintings, sculpture, and other unique creations....
POLEROUTER REBORN: PAST MEETS PRESENT IN A MODERN...
Universal Genève breathes new life into a classic, merging historic craft with contemporary design.
THE POLEROUTER AND THE FIRST TRANSPOLAR FLIGHT
In 1954, Scandinavian Airlines radically reduced travel time to North America when it flew over the North Pole. The maiden flight is also the story of how the Polerouter forever secured a...
A COLLECTOR’S PASSION WITH AURO MONTANARI
Famous in watch circles for writing historical watch books under his alias John Goldberger, Auro Montanari has been a vintage watch collector for more than 45 years. Universal Genève is one...
A NEW EMBLEM FOR A STORIED LEGACY
Universal Genève unveils its new logo, a symbol that bridges past and present. Read about the process behind its creation.
RAOUL PERRET: FROM CRISIS TO “WATCH COUTURIER”
Meet the visionary whose leadership, innovation, and creativity shaped the timeless pieces that secured Universal Genève its place in the history books.
A NEW CHAPTER BEGINS
Introducing UG Magazine, where Universal Genève’s legacy and future converge. Discover the stories, people, and timepieces that define this iconic brand, from past milestones to what lies ahead.
