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For Universal Genève, the redesign of its logo wasn’t about recreating the past – it was about distilling over a century of heritage into an emblem that feels fresh but familiar.

Universal Genève unveils its new logo, a symbol that bridges past and present. Read about the process behind its creation.  

Introducing UG Magazine, where Universal Genève’s legacy and future converge. Discover the stories, people, and timepieces that define this iconic brand, from past milestones to...

Meet the visionary whose leadership, innovation, and creativity shaped the timeless pieces that secured Universal Genève its place in the history books.