A LEGACY UNFOLDS
MARKING A GRAND REVIVAL
Delve into Universal Genève’s history, from its 1894 inception to its upcoming revival. These are the moments that defined the revered brand.
HALLMARKS OF DESIGN
THE ICONS
From the reversible Cabriolet and globetrotting Polerouter to the beloved Compax and refined Tri-Compax, explore the features that have made Universal Genève’s watches stand the test of time.
WATCH CRAFT
LE COUTURIER DE LA MONTRE
Since the 1960s, the slogan meaning “the watch couturier” has defined Universal Genève, capturing its essence of refined craftsmanship, understated elegance, and effortless sophistication.
MAGAZINE
Introducing UG Magazine, where Universal Genève’s legacy and future converge. Discover the stories, people, and timepieces that define this iconic brand, from past milestones to what lies ahead.
Universal Genève breathes new life into a classic, merging historic craft with contemporary design.
In 1954, Scandinavian Airlines radically reduced travel time to North America when it flew over the North Pole. The maiden flight is also the story of how the Polerouter forever secured a...
Famous in watch circles for writing historical watch books under his alias John Goldberger, Auro Montanari has been a vintage watch collector for more than 45 years. Universal Genève is one...
