ALESSANDRO FANCIULLI: THE STORIES TIME KEEPS
For Instagram’s Mr. A, collecting Universal Genève watches isn’t just about ownership; it’s about stewardship. Each piece has a life story, waiting to be revealed.
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A LEGACY UNFOLDS
MARKING A GRAND REVIVAL
Delve into Universal Genève’s history, from its 1894 inception to its upcoming revival. These are the moments that defined the revered brand.
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HALLMARKS OF DESIGN
THE ICONS
From the reversible Cabriolet and globetrotting Polerouter to the beloved Compax and refined Tri-Compax, explore the features that have made Universal Genève’s watches stand the test of time.
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WATCH CRAFT
LE COUTURIER DE LA MONTRE
Since the 1960s, the slogan meaning “the watch couturier” has defined Universal Genève, capturing its essence of refined craftsmanship, understated elegance, and effortless sophistication.
MAGAZINE
TIME WELL HUED
The Polerouter began as a precision instrument, but it soon became a canvas for color, showing that Universal Genève was a pioneer when it came to vibrant dials.
A FACTORY AHEAD OF ITS TIME
Universal Genève’s Carouge manufacture reimagined watchmaking with ultra-modern design, seamless efficiency, and a focus on worker wellbeing.
A LOGO WITH A STORY
For Universal Genève, the redesign of its logo wasn’t about recreating the past – it was about distilling over a century of heritage into an emblem that feels fresh but familiar.